Kashikey is a total jewelry company that handles everything from beginning to end, including procuring raw materials, design, production, branding, PR, and delivering final products to customers.
Kashikey is organized into "client sales" by selling Kashikey brand products wholesale and offering sales support to department stores and specialty shops throughout Japan, as well as major chain shops with outlets in large-scale shopping centers; "shopfront sales" for customers at jewelry counters in the main department stores throughout the country; and "loose sales" for sales of raw materials procured by Kashikey to clients.
Kashikey is organized to handle "procurement" of diamonds, conch pearls, and other materials (loose stones) that are stocked from the source, having entered into special partnerships with overseas suppliers; "development" that involves design and production making use of stocked materials; and "production and manufacture" at top-class ateliers in Japan involving production and quality control.
Having established a local subsidiary in Hong Kong, Kashikey engages in wholesale and sales support for jewelry specialty shops in China and Hong Kong. Kashikey also displays their wares at overseas jewelry shows, sells to foreign VIP customers, and sells raw materials to client companies.
[Brand]: Kashikey handles branding for both its original brands and other brands they carry, as well as the management and creation of brand tools, and product management.
[Sales promotion]: Kashikey organizes large-scale exhibitions, handling their planning and management, including the creation of invitations that reflect the theme of the event, setting up the venue, and attending to hospitality for clients.
[PR]: Kashikey lends out its products to stylists, magazines, and television production companies, and also hosts events and creates press releases.
"My current goal is to help Kashikey become a business that our client companies can rely on!"
"As part of Kashikey's production department, I make things I can be proud of."
"I want to make Tomoko Kodera a brand that everybody knows, so I'm steadily trying to increase fans one by one."
"I'm proud to work at Kashikey's first shop in Japan, and I want to increase the brand's name recognition."
"I'm Niessing's number one fan! I want to share their creative merit with as many people as I can."
"I want to excel in my work as a diamond dealer, seeking out that brilliance that only Kashikey diamonds possess."
"I'm a lifelong salesman. At least as long as I receive words of praise from customers and still have energy and stamina."
"It's rewarding for me that I can be present during moments of happiness in the lives of my customers."
"Bringing diamonds and lifestyles together, I want people to know the pleasure of using them for a long time."