InterviewEmployee interview

"I'm proud to work at Kashikey's first shop in Japan, and I want to increase the brand's name recognition."

Operations Division II Sales Department II
at JR Nagoya Takashimaya Kosuke Adachi (joined Kashikey in 2013)

  • Story.1De Beers Forevermark Becoming the store manager of the first boutique in Japan.

    I became the store manager of the De Beers Forevermark Boutique in September 2021. The original Forevermark was rebranded as De Beers Forevermark, and this boutique is the brand's first in Japan. As the store manager, I also take part in outside sales activities, accompanying JR Nagoya Takashimaya's out-of-store sales department rep to sell Kashikey products to customers outside of the shop.
    My main work as manager involves making plans focused on both outside and in-store sales. Since it's only been half a year since I became manager, I'm currently figuring things out through trial and error, such as how to work out the yearly schedule for staff and how to share my goals with them. On the other hand, our sales goals are high and our situation involves a lot of rather difficult issues, like what we should do to actually make those numbers. To be honest, I feel pressure, but I also feel my work is worthwhile when I receive praise from the people I work with and from our customers.

  • Story.2I encourage customers by hinting that it's a loss for them if they don't buy our products.

    I feel happy when a customer tells me that our diamonds are extremely beautiful. De Beers Forevermark diamonds are the only ones in the world with a mark of quality assurance engraved on their tables. In addition, part of these diamonds' back story is that they are "pure and honest diamonds," having taken an ethical journey from the mines all the way to customers' hands. Recently, with the spread of SDGs, the number of people who are surprised and sympathetic towards this ethical perspective has increased. When a product that a customer is interested in possesses a pedigree like this, it gives her the confidence to wear the jewelry, and it might even become a point of pride.
    I'm conscious to always encourage customers that it would be a loss for them to not buy our jewelry, which is something I can say with confidence. I honestly think that our diamonds are the finest, considering the value of our brand, the allure of our jewelry, and the careful attention to detail of our jewelry makers.

  • Story.3We are increasing the brand's established reputation from right here in Aichi Prefecture.

    From now on, I would like to increase the established reputation of De Beers Forevermark starting right here in the business region of Aichi Prefecture. What I hope for the most is that by doing so, our products will sell well based on brand name recognition. We have been running advertisements in various media, so I'd like to see an increase in customers who have the chance to experience De Beers Forevermark after seeing those ads. And as a person goal, I'd like to realize my dream of selling an item with a unit price in the range of 10 million yen.

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