InterviewEmployee interview

"It's rewarding for me that I can be present during moments of happiness in the lives
of my customers."

Operations Division II, Niessing Team
for Niessing Tokyo Yuki Shinoda (joined Kashikey in 2016)

  • Story.1I want to really be there for customers who are choosing precious rings at turning points in their lives.

    I became the store manager of Niessing's directly managed shop in the Aoyama neighborhood of Tokyo in March 2022. My main work is basically attending to customers, but I also have duties that include managing the delivery dates for orders we've received and taking care of the furnishings and fixtures in the shop. As the manager, I have to keep in contact with the head office and prepare written reports. It's only been a month since I've become manager, but I try to actively share information while being supported by the dependable staff.
    Originally, I thought that I wanted to work in the wedding industry. I have strong feelings of wanting to be present for moments of happiness in someone's life and I want to support that person in a way that will make him or her happy. For that reason, being able to work in sales at Niessing, where 70 to 80% of our customers are buying for weddings or engagements, makes me truly happy. Both I and the staff make every effort to serve customers by being there for them when they choose precious engagement rings or wedding rings at turning points in their lives. I want to convey the charm of Niessing to as many customers as possible, without forgetting my original intention to be present for moments of happiness and support customers during those celebratory times.

  • Story.2We've even had customers who had their wedding photos taken in front of the shop because of their sense of emotional attachment.

    Niessing's rings come in unique and various designs and an abundance of colors and materials, so some customers have a hard time making a choice. I'm often complimented by customers who tell me that they're glad they were able to choose the perfect ring thanks to the advice I offered them. Some customers even give me letters or presents prepared with great care after making their purchases. The customer who had her pre-wedding photos taken in her wedding dress in front of Niessing Aoyama because she has a strong emotional attachment to the shop still leaves an impression on me. It's a real privilege to do work that's involved with weddings. I'm glad I chose it and I feel it's worthwhile.

  • Story.3When you serve customers well, it quickly spreads by word of mouth and online.

    I think that many people in Japan still don't know about Niessing. However, even if the brand's visibility increases among the general public, Niessing is a shop where a lot of customers visit the shop based on word of mouth and online reviews. In fact, a lot of customers say that they've come to the shop after hearing about Niessing from friends, siblings, or colleagues. It's also characteristic of Niessing that we get a lot of male customers, and there are plenty of cases when a man brings a woman along to look at wedding or engagement rings. Many of our customers do work involving cars or architecture, and I convey the appeal of Niessing to them by explaining in detail the brand's technique and design.
    Continuing forward, I want to work hard to serve our customers even better and steadily see our good reputation spread through word of mouth and online reviews.

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