The international diamond brand De Beers Group has a history of over 130 years and has made four promises as part of its "Building Forever" campaign, including protecting the environment, creating partnerships to help regional communities flourish, leading the entire industry in ethical conduct, and offering equal opportunities.
De Beers' jewelry brand De Beers Forevermark is of course particular about beauty, but they are also particular about being ethical throughout the entire product distribution process.
Kashikey established a joint venture with De Beers Group in 2021, and together they are responsible for socially significant, trustworthy manufacturing that helps the brand grow.